Reset Public Affairs protects companies, trade associations,non-profits and individuals embroiled in high-stakes communications challenges.

CLIENTS


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SERVICES


Reset specializes in communication campaigns that alter political and media environments, enhance reputations and provide political cover for allies.


  • Strategic Communications
  • Public Relations
  • Crisis Communications
  • Corporate Communications
  • Reputation Defense and Enhancement
  • Labor Union “Corporate Campaign” Defense
  • Technology Policy
  • Antitrust Law
  • Patent Litigation Reform
  • Financial Services
  • Alcohol Policy
  • Housing & Mortgage Finance Policy


Antitrust is a highly specialized area of the law. Public relations around high-stakes antitrust cases requires a communications professional with knowledge and experience in competition law.

Beau Phillips, CEO of Reset Public Affairs, has executed communications and PR strategies for some of the most complicated and high-stakes antitrust cases of the last 15 years. These include:

  • Defending Oracle when the U.S. Department of Justice sued to block a hostile takeover of PeopleSoft
  • Google’s U.S. antitrust work for the past five years, including the successful resolution of the FTC’s antitrust investigations
  • IBM’s 2011 antitrust investigation and settlement in Brussels
  • Intel’s 2010 settlement with the FTC
  • Oracle’s approval to take over Sun Microsystems, despite objections in Brussels
  • Blocking the proposed DirecTV/DISH Network merger for the nation’s rural telecom co-ops
  • Approval of Sirius/XM merger
  • Supporting the Antitrust Division’s landmark case ​against Microsoft in 2000-2001

Under the guidance of outside counsel, Reset carefully maps out the possible points of pressure and influence for literally every player who needs to be affected to resolve a case successfully. Goals might include persuading the enforcement agency to settle, creating political, media and intellectual cover to ease the path for a judge to rule non-conventionally, or simply painting a broad picture of consumer harm or benefit.

To achieve these goals, we identify and recruit surrogates to carry our messages in the media and among the antirust cognoscenti. We extensively brief reporters, editors, bloggers and producers on background to make sure they understand the fallacies in the arguments and sound bites delivered by our critics and opponents.

Respected voices are recruited from academia and elsewhere that we know will have an impact on those we seek to influence. We then mobilize and manage these voices, privately and publicly. Newspapers and magazines are encouraged to editorialize in favor of our clients’ point of view and place guest opinion pieces bylined by our surrogates. We provide information to industry and financial analysts and work to have them move materials supporting us or undermining our critics.

Mr. Phillips has worked with dozens of the nation’s most influential and respected antitrust scholars and would like to bring this network to bear in your defense.



TEAM


BEAU PHILLIPS, Partner


Beau Phillips has over 20 years experience in public affairs, government and political campaign management and journalism. This blend of expertise in strategy, writing and message development has led some of the nation’s best-known companies and trade associations to trust him with their reputations and most urgent public-policy needs.

Mr. Phillips specializes in supporting technology clients on antitrust law, security and privacy policy and patent reform. He also has over a decade of experience working with alcohol policy, financial services policy and housing/mortgage finance issues.

Prior to founding Reset Public Affairs, Mr. Phillips was a partner at Chlopak Leonard Schechter & Associates. For 14 years, he helped manage the public affairs of top clients such as Google, Intel, IBM, GE and Wells Fargo, among others.

Before joining CLS&A in 1999, Mr. Phillips served as Chief of Staff, campaign manager and press secretary to U.S. Representative Frank Riggs of California. Before that, he served as Communications Director and District Director for Representative Bill Martini of New Jersey, who is today a federal judge.

Before coming to Washington nearly 20 years ago, Mr. Phillips worked as a speechwriter and press secretary for the Speaker of the New Jersey State Assembly, and later as a spokesman for the Speaker’s campaign for U.S. Senate. Prior to that, he was a newspaper reporter covering state politics for his hometown paper, the Asbury Park Press, and later for the Bergen Record. He was also a contributor and stringer to the New York Times for three years.


LISA CAMOOSO MILLER, Partner


Mobile: 703-336-9920

Lisa Camooso Miller is partner at Reset Public Affairs, having been a notable communications leader for the past twenty years in local, state and federal government posts, political campaigns and committees, as well as advocacy organizations. She regularly provides commentary in print, radio and television, including FOX News, CNN and MSNBC.

Miller has previously served as a partner in another DC-based public affairs firm.

Prior to that position she served the American Coalition for Clean Coal Electricity (ACCCE) as head of media affairs. There, Miller built a targeted statewide outreach program for members of the media and public during the 2010 and 2012 election cycles. After the program was successfully implemented, National Journal featured ACCCE in a cover story, “Paid to Juggle,” highlighting the organization as the new trade association model in D.C.

Miller was previously deputy communications director for the U.S. Secretary of Commerce and the U.S. Speaker of the House of Representatives, where she played a role in the deployment of key government initiatives, such as the manufacturing and jobs report, and the Deficit Reduction Act of 2005. She also served as the head of communications for the Republican National Committee, and managed a $1 million budget, a strong team of communications professionals, and both a national and statewide public affairs effort.

Prior to her time in Washington, D.C., Miller served under two New Jersey governors, where she participated in the recovery and rebuilding efforts following the attacks of September 11th. Miller is a native of Wayside, New Jersey. She holds an M.A. in corporate and public communications from Monmouth University and a B.A. in communications from The College of New Jersey. She and her husband have two children and live in Northern Virginia.


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