Reset specializes in communication campaigns that alter the political and media environments, enhance reputations and provide political support for allies.
The Reset team provides clients with multi-level strategic communications and public affairs campaigns to achieve their public policy goals. From consulting on campaign strategy to building and managing campaigns that include PR, grassroots, advertising, social media, targeted digital and every other tactical lever in today’s modern campaign toolbox, Reset combines for clients the latest, most cutting edge tools with the know-how gathered fighting some of the most complex public policy battles over the last two decades.
Next generation reputation management requires a strategic concentration in digital tactics, in addition to leveraging trusted media relationships. Reset amplifies the development of reputation-based content across all media channels. While earned media is at the heart of most Reset-designed public campaigns, these engagements invariably are based on well-sourced research, public opinion analysis and influencer mapping. As Reset seeks to build a positive profile for its clients and their issues, enhanced media relations, social media management, blogger relations and editorial support are the building blocks on which the foundation for success is established.
Reset has been a trusted advisor to global corporations, tech-startups, trade associations and political coalitions confronting external challenges to their reputations. The team puts special emphasis on working extensively in advance with clients to anticipate and prepare for crisis issues. The Reset approach to crisis communications focuses on rapidly assessing client needs, formulating a strategic plan to stabilize key relationships and swiftly executing that plan to shape stakeholder opinions. In developing comprehensive strategies, Reset considers the legal issues, as well as the broader business impact; the efforts are laser-focused on communicating effectively with all relevant stakeholders and the audiences they hope to influence.
For some clients, Reset serves as an in-house marketing department; producing communication materials for both inside and outside of the organization. Staying centered on the execution of the client’s corporate strategy, Reset focuses its creative team of writers, designers and digital experts on the dissemination of time-sensitive information that engages, inspires and educates key constituencies. Reset is accomplished in a range of corporate communications practices from issue advertising to online content generation to traditional public relations practices.